Category: Digital Marketing

The phrase “Content is King” dates back to the 1990s. Only recently have most companies discovered the benefits of publishing good quality content for their […]

Digital marketing or online marketing as it is popularly known is a tool to carry out the online marketing of our product. Direct email marketing, […]

When a marketer is having a hard time getting the leads they want, it may be time to reflect on what they can do to […]

Perhaps more to the point, what makes the public care? What makes you want to send money? What makes you want to volunteer?   A […]

1. Adapt letterhead If you use company letterhead for direct mail, tailor it to your needs. The name of the company and the sales benefit […]

Why do web directories thrive in an age when so many people trust search engines? Internet directories present organized and curated lists of related websites, […]

A situation objective proposal (or STP) statement is a succinct summary of why you think there is a problem to be solved or an opportunity […]

The technology that complements presidential debates has been changing since the first officer in 1960. The advent of mass media, television, and now social media […]

One of the hottest trends on social media these days is live streaming. There have been various sites and software with live streaming services before, […]

How many times have you had your vendors in your office, ready to do their “Dog and Pony” show for the newest and hottest new […]