Autonomous writing fees have always been everywhere. This is due to a variety of factors, for example:
I. Factors that determine the writing rates of the self-employed
Below are three of the most important factors that determine how much you can charge.
Niche: Some niches pay more than others. For example, you are much more likely to earn more as a tech writer than a fashion writer.
Type of writing: Like niches, some types of writing pay better than others. For example, did you know that you can earn a few thousand dollars writing sales pages? You can. An offer fee for this type of writing is a couple of thousand dollars. Successful writers who do this type of writing charge five figures, for example, Bob Bly.
If you’re interested in this type of high-paying copywriting, Google phrases like “direct response copywriting” or “direct mail copywriter” for more information.
Industry fees: Although freelance writing rates vary greatly, with research, you can find an industry standard. As one freelancer put it, “If everyone can afford it, their rates are too low. If no one can, their rates are too high.”
FYI, Writer’s Summary publishes an annual Price guide for freelancers, which helps you “calculate your expenses, hourly rates, and project rates, and learn how to negotiate for more money. It also lists sample rates and has more resources to help you refine your prices.”
There are more factors that go into determining what you should charge as a freelance writer, but these are three of the most important. Now that you have a better idea of what the price of a writing job entails, there is good news for freelancers in 2016.
II. Increasing rates
This year, all signs point to an increase in freelance writing rates.
One of the main reasons is content marketing. According to the 2016 B2B Content Marketing Benchmarks, Budgets and Trends In a report from the Content Marketing Institute, a leading resource for content marketers, 88% of B2B marketers use content marketing and 51% expect to increase their content marketing budgets next year.
Content marketing has become all the rage in recent years, and companies are not only allocating a larger portion of their budgets to this form of marketing, but are investing in in-depth content. Proof? Tea Inc Article 7 Ways 2016 Will Force Change Your Content Marketing Strategy, explains why, stating:
“… quality standards are becoming stricter and more important than ever. If you want to survive 2016 and beyond, your content must be … better researched, better written and more valuable to your audience.”
What this means is that companies are investing in skilled writers who cannot be hired cheaply.
III. Hone your skills
One of the things that customers are looking for is the results: for example, how many clicks did a post get, how many times was it shared on social media, how many new subscribers your newsletter got.
What this means for writers is not just honing their writing skills, for example learning how to write clickable headlines; but also becoming more effective to interact on social networks. Why social media? Because it generates a lot of web traffic. Therefore, you need to know what, how and why people interact through various mediums in order to create the content they consume.
There has never been a better time to become a freelance writer. Keep these points in mind if you decide to take the plunge.