Although video games do not come directly from Japan, they differ from other forms of Japanese media in that they have been able to penetrate the US market better than any other popular medium from Japan. For example, while manga and anime have become part of some stores, they have their own section, while video games from the Land of the Rising Sun can sit alongside all video games made in the United States or elsewhere. . worldwide. Unlike anime and manga, Japanese video games are not labeled “Japanese.” In fact, most consumers don’t even know where their games come from. While Japanese movies and music rarely make it to America’s shores, Japanese video games are a crucial part of that great industry.
However it was not always so. The first video game consoles were all American, with companies like Atari and Coleco. There were Japanese video games, but they were mostly in arcades and never appeared unless an American company brought them to the US The game market crashed in 1983 and it looked like home consoles were going to be a thing of the past.
In Japan, however, the Japanese company Nintendo launched its system, the Famicom (also known as the NES in the United States). The system and its games sold quite well and quickly made it to the United States. The system revived the US home console market largely on its own.
All the games that came out then were created by Japanese companies, since they had already been in Japan for a year. American developers also used the system for their games, as it was the only one available at the time. Everyone was making money as the developers’ games were being sold and Nintendo was the one who licensed them all. Other companies around the world struggled to enter the US market, as Nintendo was dominant.
Many American consumers did not even question the fact that they were buying games from a company called “Nintendo.” Americans bought other electronic devices like cameras and televisions that came from Japan, so it didn’t seem like a big transition to buy electronic video games from the same country. They were simply buying Japanese video games to play on their Japanese system. In fact, no non-Japanese system has been successful in America except for the X-Box.
However, since the early days of gaming, American games have slowly started to gain more and more shelf space. Now the percentage is roughly 50-50, although that could be because the Japanese gaming market has been on its own small decline, while the American gaming market has been on the rise. Still, many of the great game series that people have come to love are from the days of Japan’s dominance in the American video game market. He will always hold a special place in the hearts of many players, even if his market share continues to decline.