If you happen to be the type of person who enjoys reading headlines and then just a few sentences about the headline, chances are you’ve used RSS feeds. RSS is short for Really Simple Syndication that news, bloggers, and webmasters use to post short headlines and announcements about posts they have added to their website. The good news is that RSS is also great marketing when used correctly.
RSS feeds provide real-time news that can be read with an RSS reader on your desktop or arranged for reading on a specific website. Some browsers even offer built-in RSS readers so you can read the news without worrying about getting a reader.
Some blogs have built-in RSS feeds that publish feeds as soon as the webmaster writes the post. Some of the more popular blogging websites that offer this technology include Blogger, WordPress, and LiveJournal, to name a few.
The best part about using RSS feeds is that you can even post news from other websites that pertain to your own content, thus providing your readers with more real-time news on the topics. Most webmasters only have a code snippet in the top third of their web page so that readers get the news right there instead of searching multiple different websites. This provides your readers with exactly what they want: news in real time. If they are interested in the news, they can click a link to go to the website and read the rest of the article.
RSS feeds show the title and about two or three sentences about the story. By adding RSS to your website, other webmasters will take your feed and provide your news to other interested parties around the world. This will bring more traffic and more subscribers to your feed.
When adding a feed to your website, be sure to use the keywords that you want to rank higher in search engines. In this way, the content you provide will be rich in keywords that belong to your website and help you rank higher for those keywords or phrases. When adding posts, make sure your title has at least one of your keywords so you can make sure you get the most out of your RSS feed.
Using RSS as a marketing tool will help you get more targeted traffic, more sales, and even a higher ranking in search engines.